We believe each and every equine
deserves a life worth living.

Donate Now

Privacy notice


Hope Pastures takes the privacy of our beneficiaries, supporters, staff members and volunteers very seriously. We are committed to protecting and keeping any personal data you share with us, or we get from other organisations, safe.

The information we collect allows us to learn more about who is involved and supports our charity, to ensure we are working effectively and within the values of our charity.

In line with the new general data protection regulation (GDPR) in May 2018, we have moved to an ‘opt-in’ communication process. This means that we will only send communications to you if you have specifically stated that you are happy for us to do so using your preferred communication channel e.g. email, telephone or post.

We want to share information about our charity and news about our successes and our campaigns you may be able to help with, so we want you to opt in.

This policy outlines exactly how we collect personal information, exactly what we collect, how we use it and how we store it. It also makes clear your right to know what we know about you and how you can make changes to your communication preferences.

How do we collect information?

Directly from you

We obtain personal information when you give it to us directly, for example when you enquire about our activities, register for an adoption or the loan of an animal,  send or receive an email, make a donation to us, ask a question about our services or otherwise provide us with personal information.

Third parties

We could collect information about you from a third party who wants us to offer help or advice, or purchase an adoption gift in your name.

We may also receive information indirectly from third-party organisations, for example from fundraising sites like Just Giving or Virgin Money Giving. These third parties will only share information with us if you have indicated you wish to support us and have given your consent.

Information available publicly

On occasion, we might obtain information from open websites such as Companies House and publicly available articles in newspapers and online news sites.

When you use our website

To help make improvements to our website and ensure we provide the best service for users, we will often gather general information about usage, such as which pages people visit most often and which services, events or facilities are of most interest. We may also determine which pages users visit when they click on links in emails. Wherever possible we use aggregated or anonymous information which does not identify individual visitors to our website.

Our website uses ‘cookies’ to remember you so that the next time you visit, your experience is more streamlined. For example, if you are returning to buy another product in our shop your name and address might automatically appear in the text fields or we might be able to tailor the information you see based on your previous visit to the site and the information that interested you.

Cookies are a common feature used by over 90% of websites. They aim to make your interaction with the website faster and easier. If you would prefer to, you can disable cookies altogether. Guidance on how to do this can be found here https://www.cookiesandyou.com/disable-cookies/windows/chrome/

What information do we collect and how do we use it

The personal information we collect and how we will use it is dependent on why you gave it to us in the first instance.

To help us deliver our welfare service, our advisers collect some personal data when you speak or email. They will use this to provide support, advice and guidance to you. This information is managed separately from other data provided to the charity and is accessed only by those involved in the welfare of animals within the charity.

To better understand your situation, our welfare co-ordinators may ask for information.  They will respect your privacy and only share information as needed and will not normally act against your wishes unless your actions are in contravention of the Animal Welfare Act 2006.


If you support us, for example, give us a donation, volunteer, fundraise, sign up for an event or buy something from our shop, we may collect the following:

  • Name
  • Date of birth
  • Email address
  • Postal address
  • Telephone number

We will use this information to do one of the following as relevant:

  • Process your donation
  • Provide you with information on our services and products
  • Support your fundraising
  • Administer gift aid
  • Ensure we know your contact preferences
  • Learn more about how we can improve our services and products for you

Data about children

For our young supporters, we collect the same basic personal data including name, date of birth, address, a parent or guardian’s email address or phone number.

Sharing your story and rescue experience

Several families choose to share their experience of loaning a rescue animal with us to help us in our work. These stories are often featured in case studies in our charity print and online communications. We will only share this information if we have received full consent from the family or individual involved.

Direct marketing

If you have given us your consent, we will tell you about the progress our charity is making and from time to time we may ask you for donations or tell you about other ways you can support us.

We make it clear and easy for you to tell us how you want us to communicate with you. We include information about how to opt out or change your preferences with any mail-out sent. If you don’t want to hear from us, we ask you to let us know either by phoning us on 0113 261 4344 or emailing us at info@hopepastures.org

We do not sell or share personal details to any third parties.

Understanding our supporters

We may analyse the personal information you give us to create a profile of your interests and preferences so that we only contact you in the most appropriate way and with the most relevant information. This allows us to understand more about you and helps us tailor our requests to you.

We may, if appropriate, ask supporters who may be able and willing to give more to us than they already do to help advance our work.

How we keep your data safe

We make sure that your information is accessed only by appropriately trained staff and approved contractors. We ensure that any external contractors we use are comprehensively checked and adhere to a formal contract in which our expectations and requirements regarding the way in which they manage, collect and access any personal data, are met.

We make sure that there are relevant controls in place on our website and on our data networks to safeguard your personal details. All of our online forms are protected by encryption. We also use a secure server so that when you make a donation or payment via our website, your details are protected. 

We take appropriate measures to ensure that any personal information you disclose to us is kept secure, accurate and up-to-date. We ensure that your personal information is kept only for as long as necessary and for the purposes for which it was collected. 

We want to assure you that we do not sell or share donor details with charities or other third parties.

We will only disclose data when obliged to disclose personal data by law, or the disclosure is ‘necessary’ for purposes of national security, taxation and criminal investigation, or if we have your consent.

Keeping your information up to date

It would help if you let us know when your details change. We may occasionally use information publicly, such as the Post Office’s Nation Change of Address database.

Your rights

It is your information so you have the right to ask us to stop contacting you or using your personal data.

You also have the right to request a copy of any information we hold about you. If you want to access your information, please send a written request detailing what you would like to see to our Office address, for the attention of The Sanctuary Manager at Hope Pastures Horse, Pony and Donkey Sanctuary, Weetwood Lane, Leeds, LS16 5PH.

If you have any questions or concerns, you can phone us on 0113 261 4344 or email us at info@hopepastures.org

Policy changes

The terms of this policy may change, so please check it from time to time.